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COWBOY JUICE
CHALLENGE
Design a beer label that's overly western
Cowboy Juice is a passion project centered around a beer that is all things western and cowboy but designed in a simpler, more playful way. The label uses light colors reminiscent of the beach and ocean, as well as hand drawn illustrations of citrus. The idea of the packaging is to bring about feelings of summer and the joy of drinking with friends under the sun.
SOLUTION
Fun, light, blonde ale can
01.
LOGO DESIGN
SKETCHES
02.
BOTTLE SKETCHES
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