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COWBOY JUICE

CHALLENGE

Design a beer label that's overly western

Cowboy Juice is a passion project centered around a beer that is all things western and cowboy but designed in a simpler, more playful way. The label uses light colors reminiscent of the beach and ocean, as well as hand drawn illustrations of citrus. The idea of the packaging is to bring about feelings of summer and the joy of drinking with friends under the sun. 

SOLUTION

Fun, light, blonde ale can

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01.
LOGO DESIGN
SKETCHES

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02.
BOTTLE SKETCHES

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© 2024 BY CASSI HAMLIN.

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