El Sol Tequila

The objective of this project was to create a liquor bottle label that conveyed a brand centered around the process of creating and enjoying tequila. The logo of El Sol encompasses a lime, the agave plant, and the sun. Drawing inspiration from all of these elements, the brand was designed to be sophisticated, organic, and simplistic. Using hand drawn illustrations for the logo and brand name, it brings about the grass roots quality and down to earth feel of the brand.